Intelligence grounded in culture. Insight that sees what's next.
We decode cultural signals at scale—conversations, visual trends, behavioral patterns—to uncover insights that shape design and positioning. We can also apply our focus on lived human experience, typically through video documentation.
We decode millions of conversations, visual trends, and behavioral signals to ground our experimental work in cultural reality. It's rooted in what's actually happening in culture.
We identify where culture is moving before it arrives—finding the tensions, desires, and emerging shifts that others miss. This foresight shapes everything we design and every strategy we recommend.
We capture culture through lived experience—filming real people in their contexts to reveal truths surveys can't reach. By documenting how people actually move through their worlds, we uncover the emotional logic driving behavior.